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Haboob Buster

Posted on July 15, 2013 at 11:45 pm.

Written by Jon Arvizu

haboob-buster-final

Having dust storms in the desert is nothing new. I’ve experienced them since moving here in 2001. But a few years ago, the local weatherman dropped this term Haboob on us to describe the walls of dust, sometimes thousands of feet high that rush across the valley preceding storm clouds during monsoon season. Our meteorological lives have never been the same. Every time a storm rolls through we giggle like morons.

When Monika from Hip Veggies approached me to create a logo for her new downtown phoenix promotion titled “Haboob Buster” I was hooked before she could explain further.

Monika describes her program

“I’ve been working to organize local chefs, baristas, and bartenders for a fundraiser benefitting The Joy Bus. Entries all include traditional Arnold Palmer ingredients, lemons and tea.”

Sometimes straightforward is the best approach. I wanted a classic look with nice lineart detailing.
I ended up creating 2 versions of the logo.

Version 1 would more appropriately be called an illustration. Lots of details, great in larger format. Let’s print some shirts!
Version 2 reads far better on small placements like menus and general advertising.

haboob-buster-2sizes-final

Here are some detail shots of me getting carried away. Fun customized type.

haboob-buster-logo-type-detail

Lots of positive and negative space to play in. tough part is getting it to read cleanly.

haboob-buster-logo-detail

Chrome Spigot and wispy tea mixing with water in the hot sun

haboob-buster-logo-spigot-detail

The logo will be displayed in various establishments around the Valley.
Giving you an excuse this summer to say the word Haboob, and get served some great local treats concocted by some of our valley’s culinary giants.

Stay cool my friends, and if you like this project, here are some others you might enjoy. Live your life, Say you want a revolution, Logo Portfolio.

Tags: antique, arnold palmer, art direction, art director, brewing, custom illustration, dust storm, flat design, glass jar, graphic design, haboob, haboob buster, illustration, illustrator, Jon Arvizu, lemons, logo, ornate, Phoenix, retro, Scottsdale, spigot, sun tea, tea, trapdoor studio, typography, vintage

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I ❤️ symmetry. AZ Century cap is now in the sh I ❤️ symmetry. AZ Century cap is now in the shop. #centuryplant
@_highjinks some classy patterns this evening. @_highjinks some classy patterns this evening.
Never ended up putting these mask designs into pro Never ended up putting these mask designs into production last summer. Juuuuust a bit silly for me to wear to the hardware store. #arizona #illustrator #maskdesign #textiledesign
Doing some engraving this morning and admiring my Doing some engraving this morning and admiring my new century plant cap @_highjinks while I contemplate a little winter planting. 🌱 #arizona #illustrator #apparelbrand #appareldesign
Heading down to @lagrandeorange Arcadia today to d Heading down to @lagrandeorange Arcadia today to drop off some tees and goodies including some of these Sweet life keychains 🍊😎 lunch salad means chocolate cake dessert, right? #arizona #illustrator #adobeillustrator
I hear It’s not easy being green. Having too muc I hear It’s not easy being green. Having too much fun lately. Available @_highjinks More new tea towels hitting our Home Goods section this weekend! I guess everyone is in the mood to make home the best it can be during quarantine.
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