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Haboob Buster

Posted on July 15, 2013 at 11:45 pm.

Written by Jon Arvizu

haboob-buster-final

Having dust storms in the desert is nothing new. I’ve experienced them since moving here in 2001. But a few years ago, the local weatherman dropped this term Haboob on us to describe the walls of dust, sometimes thousands of feet high that rush across the valley preceding storm clouds during monsoon season. Our meteorological lives have never been the same. Every time a storm rolls through we giggle like morons.

When Monika from Hip Veggies approached me to create a logo for her new downtown phoenix promotion titled “Haboob Buster” I was hooked before she could explain further.

Monika describes her program

“I’ve been working to organize local chefs, baristas, and bartenders for a fundraiser benefitting The Joy Bus. Entries all include traditional Arnold Palmer ingredients, lemons and tea.”

Sometimes straightforward is the best approach. I wanted a classic look with nice lineart detailing.
I ended up creating 2 versions of the logo.

Version 1 would more appropriately be called an illustration. Lots of details, great in larger format. Let’s print some shirts!
Version 2 reads far better on small placements like menus and general advertising.

haboob-buster-2sizes-final

Here are some detail shots of me getting carried away. Fun customized type.

haboob-buster-logo-type-detail

Lots of positive and negative space to play in. tough part is getting it to read cleanly.

haboob-buster-logo-detail

Chrome Spigot and wispy tea mixing with water in the hot sun

haboob-buster-logo-spigot-detail

The logo will be displayed in various establishments around the Valley.
Giving you an excuse this summer to say the word Haboob, and get served some great local treats concocted by some of our valley’s culinary giants.

Stay cool my friends, and if you like this project, here are some others you might enjoy. Live your life, Say you want a revolution, Logo Portfolio.

Tags: antique, arnold palmer, art direction, art director, brewing, custom illustration, dust storm, flat design, glass jar, graphic design, haboob, haboob buster, illustration, illustrator, Jon Arvizu, lemons, logo, ornate, Phoenix, retro, Scottsdale, spigot, sun tea, tea, trapdoor studio, typography, vintage

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colorful design is hard to Refuse. Find this colo colorful design is hard to Refuse.  Find this color-maxxed container near Saddlebag trail & Shoeman while “e’ry body in the clubs gettin’ tipsy”. I will be eating pizza at Joes 🍕or the always fantastic Julios Too 🌮 . We even discovered a @schwartztv surprise inside at #canalconvergence 😂 #scottsdale #scottsdalearizona
Stop staring at your phone. Enough doom scrolling Stop staring at your phone. Enough doom scrolling for one day
Even with my greatest living moments (seen here) a Even with my greatest living moments (seen here) already behind me, still I press on.  47 years and counting ✌️
Another Colorful can sticker today for my friends Another Colorful can sticker today for my friends @scottsdaleazgov .  Don’t “Waste” your time hunting , find this 6 yard container situated by the farmer’s market on Brown & 2nd this season in downtown Scottsdale. stickers will be floating around town. #publicart #scottsdale #localart
Made some playfully trashy stickers of my dumpster Made some playfully trashy stickers of my dumpster designs for @scottsdaleazgov . Be on the lookout for this can in downtown Scottsdale on the waterfront . They should be installed in the next few days.
Can anyone else relate to this? Just wrapped this Can anyone else relate to this? Just wrapped this slice for a collaboration with @highjinks_co & @fire_and_brimstone get em while they’re 🥵 🔥#pizza
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