Jonny Arvizu

Creative Director/ Brand Manager / Illustrator / Designer

I help ideas come to life across a lot of different formats. Creative Direction, Management, Design, Illustration, branding, apparel, signage, and storytelling all live in the same toolbox for me. I build creative systems that feel cohesive, playful, and real, so brands and projects can grow beyond a single deliverable.

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Built With Intention

A sampling of my work

Selected Clients

From civic initiatives to restaurant brands to corporate campaigns, I help clients shape clear visual identities and engaging creative systems across print, digital, and built environments.

Public Sector + Community

City of Scottsdale
City of Phoenix
Town of Gilbert
City of Chandler
Chandler Art Museum
Arizona State Parks
Mesa Arts Center
Scottsdale Public Art

Hospitality + Lifestyle

Joe’s Real BBQ
Buck & Rider
12 West Brewing
Red Robin
LGO
Short Leash Hotdogs
The Local Donut
Slabhaus
Fire & Brimstone

Corporate + Commercial

LGE Design Build
Lumin Digital
Netflix
Arizona Financial Credit Union
Lavidge
The Hoffman Foundation
Procter & Gamble
Arrived Magazine
Phoenix New Times

About Me

Brand Manager, Creative Director, illustrator, and partner for brands that want to stand out without losing their soul.

I build and manage systems that make companies feel alive.

I partner with companies and organizations as a long-term brand steward, shaping how they look, feel, and communicate, while staying accountable for that system as it grows. That work spans creative direction, brand management, design, illustration, campaigns, packaging, wayfinding, and experiential design. This is not a menu of services, but a toolkit I use to keep a brand coherent over years, not just a single project. Whether I’m building a logo or running a brand for a decade, the job is the same: make the system flexible enough to grow with the business instead of locking it in place.

Contact Me

Design With Heart

My work lives at the intersection of many creative disciplines. I build flexible visual systems that help businesses communicate clearly and stand out without losing their personality.

Branding &
Visual Identity

I design brands, type systems, and visual languages that help businesses feel clear and confident. More than a single mark, I create practical toolkits that work across print, digital, and real world applications.

Illustration

I create commercial artwork for campaigns, apparel, packaging, and environments. I illustrate images that feel original, intentional, and built specifically to support your story and your brand.

Creative Direction &
Brand Consulting

I embody big-picture thinking that connects strategy, design, and execution. I help teams shape ideas into cohesive systems that look consistent, communicate clearly, and solve real problems.

Clear Steps, Better Results

Every brand begins with a conversation. From there I deliver work that solves real problems. Simple, clear, and collaborative.

Where I’ve Been

Here’s a slice of my personal working experience

Trapdoor Studio –
Creative Director – Brand Consultant

2002 – Present

Independent creative lead working with global brands and local businesses to develop campaigns, brand identities, packaging, and visual systems. Clients include Netflix, Frito-Lay, P&G, NFL, and municipalities across Arizona.

HighJinks Apparel Co. –
Co-Founder – Creative Director – Brand Manager

2015 – Present

Built and directed a retail apparel brand from concept to market. Designed 1,000+ products, managed product development, branding, and marketing strategy across wholesale and e-commerce channels.

Rockford Fosgate –
Art Director

2001-2002

Created packaging, catalogs, website graphics, and national advertising campaigns for consumer audio products, shaping a consistent brand presence across print, retail and digital.

Fossil Inc. –
Graphic Designer | Illustrator

1999-2001

Designed packaging, apparel graphics, and in-store materials while supporting nationally recognized advertising campaigns and product launches across the Fossil brand portfolio.

Sportique –
Contract Designer

Fall 2025

Developed concept apparel graphics for NHL, NBA, and MLB programs, creating typography-driven designs and licensed artwork used across league-wide and team-specific collections.

Kind Words From Good People

A few generous words from people I’ve had the privilege to work with.

Jonny is one of, if not the most gifted illustrators and designers I’ve ever met.

His ability to translate concepts into visuals is unmatched and he’s fearless in his approach. His sense of color, typography, and style just elevate everything he touches.

Bob Case
Co-President, CCO
LAVIDGE

Jonny is not only one of the most talented illustrators in the game, but he is an idea person as well.

His quick wit and insightful musings bring his creative prowess to master class level.

Justin Katz
Creative Director
Flock of Pixels

Jon doesn’t just complete projects, he transforms them.

He approaches every opportunity with a high level of commitment and curiosity, often delivering work that goes far beyond the original brief.

Roger Hurni
Brand Strategist
Author

Stay In Touch

Every so often I send out new work, behind-the-scenes projects, and the occasional good idea. No spam, no pressure, just creative updates.

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