JJ Quail was born out of a larger illustration development effort for Creative Inspiration Guru Cherylstyle. Acting mascot for the brand and wry little troublemaker, client direction included keywords “simple, abstract, bright and colorful”.
Focusing on showing emotion through body language, it was fun sketching out his different states of mind.
A few sketchy poses for friendly, pumped and skeptical.
Sketches lead to color exploration and finished vector art.
Variety is the spice of life
For the next step, I began creating and compiling style sheets of JJ the Quail, complete with a variety of poses. This part was too much fun!
Showing some playful character
SO many more possibilities, even a Batbird.
How about a jet-setting playboy. B-baller? Slowpoke gettaway?
You’re So Invited
JJ’s acted as valet on the Cherylstyle brand launch campaign including appearances throughout the book “you’re so invited” in a series of monochromatic illustrations. He was always popping up somewhere.
Enjoying a summertime Zen garden experience.
Soaking up Thanksgiving dessert and drinks
Scoping out presents during holiday coffee talk.
JJ even made his way into a few animated shorts.
3-stage style board illustration
Always staying classy
In the End
It was great experience moving the character beyond a single illustration, truly integrating him into the brand. A simple character with style for miles.
Want to view more of the Cherylstyle brand illustrations? visit the Character illustrations Portfolio.