The Getaway – Pedalcraft Poster

Just be cool. It’s all about fun and nostalgia…

Last week I completed my poster design for Pedalcraft Phoenix! This will be my first year attending the show and a nice wrap up to the events of Phoenix Design Week. Here’s a first look at the finished piece.

The way Doug Penick described it (and I’ll paraphrase here) “just have fun, involve bikes in some way, and give it a life beyond Pedalcraft.” Triple check…

The finished poster design

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This 27×36″ Gallery Print will be on display at the Pedalcraft Show (Monorchid gallery) Friday, October 25th, 6-9 pm. There will also be a very limited amount of 18×24 posters for sale at the event. Proceeds from poster sales help fund local community projects and bike non-profits.

More detailed views

He’s losing some valuable resources, and evidence!

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I’ve been geeking out on iconography in my work lately and I’m loving it. The fields of color give a soft Rothko-style backdrop as a foil to the action.

Beads of sweat and determination from our hero

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Catching air and spinning tires! Of course he’s got a baseball card in his spokes for more muscle.

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He’s JUUUUSSST about to make contact with the asphalt. I do so many more detailed types of illustration that it’s nice to stick with just a few colors and really make them work together to create compelling art.

Always loved the Schwinn Stingray design so I had to fold it into my illustration

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Heavy Pedal

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Soft drop shadows bring our hero forward and give him separation from the background walls. Not sure if this gear is correct but I don’t care. Though I’m sure someone’s out there just waiting to call me out.

I want to thank Doug Penick from Pedalcraft for inviting me to take part in the show this year. If you like this article, here’s a few more you might enjoy. Phoenix Rising, Live your life

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