The Pivotal Real Estate team wanted something beyond standard real estate branding. They prioritized authenticity, a strong sense of place, and customer-centered messaging, without relying on a smiling headshot on a business card.
A small brand guide to assist for a variety of web and print usage.
The intentionally rich color scheme and dual use of the icon as a patterning device pack a visual punch.
Some of the logo concepts to the client
Branding and Art Direction: Jonny Arvizu