Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site.Art Direction & Design ## Sitemaps - [XML Sitemap](https://jonarvizu.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Air Guitar - Convenience Store](https://jonarvizu.com/air-guitar-convenience-store/) - Air Guitar 4 Life: A Sketch to a Full Retail Identity (2017) Project Details Client: Upward Projects / Bro Retail Group / MMPR MarketingServices: Art Direction / Design / Vector Illustration The Problem The client came to me with almost nothing to work from — a name, "Air Guitar," and a quick hand-drawn sketch. No brand strategy, - [Dole Goes Bananas](https://jonarvizu.com/go-bananas/) - Young love. An instant connection made across a crowded kitchen counter top. They knew this time around, it was for real. Real yummy that is. Warm, toasty toast with peanut butter and sliced bananas, if you haven't tried it, you're missing out. My own hunger pangs aside, I give you retro food characters for Dole! - [Agritopia Farm - A family tradition](https://jonarvizu.com/agritopia-farm-a-family-tradition/) - Building a Brand Around a Working Family Farm (2020–Present) Project Details Client: Agritopia FarmServices: Creative Direction / Brand Management / Brand Identity / Illustration / Packaging Design / Environmental Design / Apparel Design / Wayfinding The Problem Agritopia had land, history, and a growing cluster of businesses. A farm, a farm store, restaurants, a coffee shop, - [Oregano's - Neighborhood Italian Joint](https://jonarvizu.com/oreganos-neighborhood-italian-joint/) - Building a Brand Universe from a Single Creative Insight (2008–2014) Project Details Client: Oregano'sServices: Creative Direction / Brand Strategy / Concept Development / Copywriting / IllustrationTimeline: 2008–2014 The Problem Oregano's had an era without an identity. Checkerboard patterns and pun laden billboards signaled "1950s" without saying anything specific about who Oregano's actually was. The Insight I saw an - [Kodiak Pro - Concrete Artisan Products](https://jonarvizu.com/kodiak-pro-concrete-artisan-products/) - Brand Creation Concrete designer and artisan Brandon Gore asked me to develop the brand for Kodiak Pro, including iconography and custom typography. The project focused on creating a visual identity for his new line of concrete mixes and additives. Known for his success in commercial and retail product lines, Gore’s "Hard Goods" furniture carries a - [Dängerous Robot](https://jonarvizu.com/dangerous-robot-album-art/) - It was a pleasure working with the crew at Dangerous Robot on this album cover and promo art. I drew inspiration from the music and the artists before diving into the dystopian theme. The record was pressed, printed, and packaged at Third Man Records in Detroit. Art Direction / Design / Illustration: Jonny Arvizu Client: - [Amerivespa Scooter Rally](https://jonarvizu.com/amerivespa-scooter-rally/) - Amerivespa is an international gathering of scooter clubs. I created vintage-style poster designs and developed graphics and promotional materials to build excitement, provide wayfinding, and share key event information. The group wanted something memorable, so I provided. Great working with Lions of Scoodah and South Bay Scooter Club. Stickers are always a hit The - [Fire & Brimstone](https://jonarvizu.com/fire-brimstone/) - Fire & Brimstone Eatery in Gilbert, Arizona is a wood fired pizza restaurant located within the Barnone craftsman community, near The Farm at Agritopia. They offer bold, hearty cuisine—including wood‑fired pizzas, sandwiches, salads, and desserts—prepared with locally sourced ingredients. It's a casual, family‑friendly spot with a trendy, community‑focused atmosphere. I worked with FNB to design - [Pivotal Real Estate](https://jonarvizu.com/pivotal-real-estate/) - The Pivotal Real Estate team wanted something beyond standard real estate branding. They prioritized authenticity, a strong sense of place, and customer-centered messaging, without relying on a smiling headshot on a business card. A small brand guide to assist for a variety of web and print usage. The intentionally rich color scheme and dual use - [Storyboarding and Concepting](https://jonarvizu.com/storyboarding-and-concepting/) - Storyboarding is a valuable tool for developing concepts in broadcast, animation, and photography-based campaigns across a range of client work. Below are a few examples of artwork and concepts created for the Arizona Department of Health Services, Leslie’s Swimming Pools, and Metamucil. AZDHS - Public Safety Campaign - Marijuana Edibles Leslie's Pools - Pool Supplies - [I Can't Help Myself](https://jonarvizu.com/i-cant-help-myself/) - Summary Early in 2024, Vision gallery approached me to create a solo exhibition housed in the Agave room at the Chandler museum where my "History of Chandler" mural was recently installed. For years I had been struggling to find balance in my work and personal life. I tried to process that experience by designing and - [Netflix Infographics](https://jonarvizu.com/netflix-infographics/) - Netflix is one of those brands I believe in. Having been a Netflix subscriber for just over 10 years now, it was a welcome change to have rental movies sent right to the house instead of fighting over what's left on the Blockbuster video shelf. Elbowing old ladies for the last copy of Titanic is - [A Concrete Approach](https://jonarvizu.com/a-concrete-approach/) - Logos are something I truly enjoy. The completeness of them, a neat little package. When I spoke with Brandon and Erin at the amazing Gore Design Co. they gave me a clear directive on style, to think of vintage patches and wilderness explorer camp design. National park art and design of the golden age. Bold ## Pages - [Home](https://jonarvizu.com/) - Jonny Arvizu Creative Director/ Brand Manager / Illustrator / Designer I help ideas come to life across a lot of different formats. Creative Direction, Management, Design, Illustration, branding, apparel, signage, and storytelling all live in the same toolbox for me. I build creative systems that feel cohesive, playful, and real, so brands and projects can - [Portfolio](https://jonarvizu.com/portfolio/) - Case Studies A selection of Creative Direction, Brand Management, Art Direction, Design and Commercial Illustration Projects Agritopia Farm – A family tradition Building a Brand Around a Working Family Farm (2020–Present) Project DetailsClient: Agritopia FarmServices: Creative Direction /... Read More Oregano’s – Neighborhood Italian Joint Building a Brand Universe from a Single Creative Insight (2008–2014) Project - [About](https://jonarvizu.com/about/) - About Me Design That Works + Art That Connects I have spent my career turning messy creative problems into clean visual solutions. Illustration, branding, packaging, signage, campaigns, random weird projects that somehow become my favorites, it all lives in the same toolbox for me. I believe good design should be smart, useful, and just interesting - [Contact](https://jonarvizu.com/contact/) - Contact 602-330-2021 Monday – Friday from 7am – 5pm Phoenix, Arizona Soaking up the Sun hello@jonarvizu.com I'm around Get In Touch There was an error trying to submit your form. Please try again. This field is required. This field is required. Send Message There was an error trying to submit your form. Please try again. - [Resume](https://jonarvizu.com/resume/) - ART DIRECTION | GRAPHIC DESIGN | ILLUSTRATION I’m a versatile designer and art director with deep technical expertise across advertising, branding, and commercial illustration. From national campaigns to local culture projects, I’ve led teams and collaborated with major brands to build creative solutions that connect, perform and inspire. My work blends storytelling with strategy, transforming ## Categories - [Uncategorized](https://jonarvizu.com/category/uncategorized/) - [Blog](https://jonarvizu.com/category/blog/) - [Graphic Design](https://jonarvizu.com/category/c4-graphic-design/) - [Illustrations](https://jonarvizu.com/category/c3-illustration/) - [Logos & Icons](https://jonarvizu.com/category/c1-logos-and-icons/) - [Creative Direction](https://jonarvizu.com/category/creative-direction/) ## Tags - [Arizona](https://jonarvizu.com/tag/arizona/) - [art direction](https://jonarvizu.com/tag/art-direction/) - [art director](https://jonarvizu.com/tag/art-director/) - [custom illustration](https://jonarvizu.com/tag/custom-illustration/) - [designer](https://jonarvizu.com/tag/designer/) - [graphic design](https://jonarvizu.com/tag/graphic-design/) - [illustration](https://jonarvizu.com/tag/illustration/) - [illustrator](https://jonarvizu.com/tag/illustrator/) - [Jon Arvizu](https://jonarvizu.com/tag/jon-arvizu/) - [jonathan arvizu](https://jonarvizu.com/tag/jonathan-arvizu/) - [logo design](https://jonarvizu.com/tag/logo-design/) - [modern](https://jonarvizu.com/tag/modern/) - [Phoenix](https://jonarvizu.com/tag/phoenix/) - [Scottsdale](https://jonarvizu.com/tag/scottsdale/) - [trapdoor studio](https://jonarvizu.com/tag/trapdoor-studio/) - [vintage](https://jonarvizu.com/tag/vintage/) - [retro](https://jonarvizu.com/tag/retro/) - [art](https://jonarvizu.com/tag/art/) - [typography](https://jonarvizu.com/tag/typography/) - [lineart](https://jonarvizu.com/tag/lineart/) - [logo](https://jonarvizu.com/tag/logo/) - [advertising illustration](https://jonarvizu.com/tag/advertising-illustration/) - [banana](https://jonarvizu.com/tag/banana/) - [bananas](https://jonarvizu.com/tag/bananas/) - [breakfast](https://jonarvizu.com/tag/breakfast/) - [bunch](https://jonarvizu.com/tag/bunch/) - [characters](https://jonarvizu.com/tag/characters/) - [dole](https://jonarvizu.com/tag/dole/) - [food illustration](https://jonarvizu.com/tag/food-illustration/) - [ingredients](https://jonarvizu.com/tag/ingredients/) - [love](https://jonarvizu.com/tag/love/) - [objects](https://jonarvizu.com/tag/objects/) - [peel the love](https://jonarvizu.com/tag/peel-the-love/) - [product illustration](https://jonarvizu.com/tag/product-illustration/) - [retro food](https://jonarvizu.com/tag/retro-food/) - [retro style](https://jonarvizu.com/tag/retro-style/) - [tally me banana](https://jonarvizu.com/tag/tally-me-banana/) - [tallyman](https://jonarvizu.com/tag/tallyman/) - [graphics](https://jonarvizu.com/tag/graphics/) - [Infographics](https://jonarvizu.com/tag/infographics/) - [information](https://jonarvizu.com/tag/information/) - [movies](https://jonarvizu.com/tag/movies/) - [Netflix](https://jonarvizu.com/tag/netflix/) - [puppet](https://jonarvizu.com/tag/puppet/) - [streaming](https://jonarvizu.com/tag/streaming/) - [Titanic](https://jonarvizu.com/tag/titanic/) - [50's](https://jonarvizu.com/tag/50s/) - [americana](https://jonarvizu.com/tag/americana/) - [black line](https://jonarvizu.com/tag/black-line/) - [branding](https://jonarvizu.com/tag/branding/) - [camp](https://jonarvizu.com/tag/camp/) - [concrete](https://jonarvizu.com/tag/concrete/) - [concrete design school](https://jonarvizu.com/tag/concrete-design-school/) - [custom type](https://jonarvizu.com/tag/custom-type/) - [emblem](https://jonarvizu.com/tag/emblem/) - [handlettering](https://jonarvizu.com/tag/handlettering/) - [national park](https://jonarvizu.com/tag/national-park/) - [patch](https://jonarvizu.com/tag/patch/) - [school](https://jonarvizu.com/tag/school/) - [seal](https://jonarvizu.com/tag/seal/) - [summer camp](https://jonarvizu.com/tag/summer-camp/) - [university](https://jonarvizu.com/tag/university/) - [wpa](https://jonarvizu.com/tag/wpa/)