Kodiak Pro – Concrete Artisan Products |

Brand Creation

Concrete designer and artisan Brandon Gore asked me to develop the brand for Kodiak Pro, including iconography and custom typography. The project focused on creating a visual identity for his new line of concrete mixes and additives. Known for his success in commercial and retail product lines, Gore’s “Hard Goods” furniture carries a premium modern aesthetic. The Kodiak Pro brand needed to reflect that refined modernism while retaining an earthy, grounded quality—heavy and impactful, yet clean and precise.

The Process

Developed a cohesive brand from concept to final production. Handled sketching, ideation, client presentations, project management, vector illustration, and refinement of iconography and logotype. Provided Packaging and labeling concepts and working art files.

Key Goals

Differentiate the brand, expand distribution, and align visual design with the product’s premium quality. Ensure harmony with sister brands Hard Goods and Concrete Design School.

Concepts at Play

The bear, representing the maker’s spirit, was a key requirement. The visual approach emphasized a clean, modern aesthetic with bold, impactful graphics. Multiple designs were considered through the working process.

Retail Environment

The Real Takeaway

The brand stands out in a crowded industry, capturing the maker ethos and Brandon’s refined aesthetic into a well-functioning system that looks fresh and expands as the needs of the business grow.

Project Details

Client: Gore Design
Services: Creative Direction / Art Direction / Graphic Design
2017